The Partnership was established to meet the public needs in getting objective information on TV broadcast, to elaborate quality standards of TV audience measurement and TV monitoring systems, to protect the users' rights against malpractice and irrelevant service by means of TV audience measurement systems auditing.
THE OBJECTIVE OF THE PARTNERSHIP:
- To explore Russian and international experience in TV audience measurement systems
- To arrange TV audience measurement systems auditing
- To arrange TV monitoring systems auditing
In accordance with its objectives Media Committee
is going to work in the following direction:
- to involve into cooperation as many legal and physical persons as possible
- to generalize requirements of Russian broadcasters and advertisers to TV audience measurement and TV monitoring systems
- to develop and to bring into play uniform requirements and standards of TV audience measurement and TV monitoring systems
- to arrange auditing of existing TV audience measurement and TV monitoring systems as regards their adequacy to the present requirements and standards
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MEDIA COMMITTEE
